I recently discovered a fantastic non-profit group called Parents for Ethical Marketing. According to their website, PEM is…” is a new grassroots organization of parents and others concerned about corporate marketing practices directed at young children.” They have some sobering statistics about the media and raising kids on their homepage, and they have an exciting opportunity for parents to give their feedback to companies who make, sell and market products to our children.
Apparently, PEM was contacted by a representative from Vision Conscious Brands, which represents corporations who are interested in having a positive social impact. They want to hear from parents about product safety, toy recalls, and other environmental, social and economic issues we are concerned about.
To read the call to action on PEM’s website, . You’ll see questions from Shari Aaron of Vision Conscious Brands, and at the bottom you can write your answers as comments on the blog, or email them at lisa (at) parentsforethicalmarketing.org.
Thanks to Parents for Ethical Marketing for this opportunity. I hope you will join me in adding your 2 cents.
And- I just noticed on their blog a way to take action in support of the CPSC reform act, from Consumer’s Union.